Pregled bibliografske jedinice broj: 2768
Strategic tourism marketing plan of CEI countries. Final concept
Strategic tourism marketing plan of CEI countries. Final concept, 1998. (elaborat/studija).
CROSBI ID: 2768 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Strategic tourism marketing plan of CEI countries. Final concept
Autori
Weber, Sanda ; Hendija, Zvjezdana ; Klarić, Zoran ; Mikačić, Vesna
Izvornik
Studija
Vrsta, podvrsta
Ostale vrste radova, elaborat/studija
Godina
1998
Ključne riječi
tourism; tourism marketing strategy; Central European Initiative
Sažetak
CEI is an international regional association which includes 16 member countries. The study analises tourists resources in the region as well as the concept of common marketing strategy of diferent tipes of tourism products.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Institut za turizam, Zagreb
