Pregled bibliografske jedinice broj: 275761
An exploratory of SB owner/managers' perceptions of marketing in the EU newcomer country
An exploratory of SB owner/managers' perceptions of marketing in the EU newcomer country // Academy of Marketing Conference, London, 4th-6th July 2006 / Egan, John ; Baines, Paul (ur.).
London : Delhi: Middlesex University Press, 2006. str. 1-4 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
An exploratory of SB owner/managers' perceptions of marketing in the EU newcomer country
Autori
Rojšek, Iča ; Košir, Andrej
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Academy of Marketing Conference, London, 4th-6th July 2006
/ Egan, John ; Baines, Paul - London : Delhi : Middlesex University Press, 2006, 1-4
Skup
Academy of Marketing Conference
Mjesto i datum
London, Ujedinjeno Kraljevstvo, 04.07.2006. - 06.07.2006
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Small Enterprises; Market Planning; Market Psychology; Slovenia; EU
Sažetak
In this article authors explore problems of small business owner/managers' perceptions of marketing in Slovenia, the EU newcomer country.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
