Pregled bibliografske jedinice broj: 2754
Measuring Quality and Effectiveness of Destination Brochures
Measuring Quality and Effectiveness of Destination Brochures // Travel and Tourism Research Association-27th Annual Conference, TTRA '96 / Toepper, Lorin (ur.).
Las Vegas (NV): Travel and Tourism Research Association, 1996. str. 239-245 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 2754 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Measuring Quality and Effectiveness of Destination Brochures
Autori
Weber, Sanda ; Vrdoljak-Šalamon, Blaženka
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Travel and Tourism Research Association-27th Annual Conference, TTRA '96
/ Toepper, Lorin - Las Vegas (NV) : Travel and Tourism Research Association, 1996, 239-245
Skup
27th Annual Conference, TTRA '96
Mjesto i datum
Las Vegas (NV), Sjedinjene Američke Države, 16.06.1996. - 19.06.1996
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
travel brochures; evalution of quality of promotional materials; tourism; Croatia
Sažetak
The main aim of article is to evaluate quality of promotional materials of Croatian tourism. In the article the results of suvey has been presented
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
