Pregled bibliografske jedinice broj: 271897
Consumer Understanding of Professional Service Quality: The Case of Croatia
Consumer Understanding of Professional Service Quality: The Case of Croatia // 11th International Conference on Corporate and Marketing Communications
Ljubljana, Slovenija, 2006. str. 273.-278. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Consumer Understanding of Professional Service Quality: The Case of Croatia
Autori
Mujić, Nihada ; Legčević, Jelena
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Skup
11th International Conference on Corporate and Marketing Communications
Mjesto i datum
Ljubljana, Slovenija, 21.04.2006. - 22.04.2006
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
measurement; service quality; SERVQUAL; research
Sažetak
In today’ s changing global environment, many businesses in order to achieve competitive advantage and efficiency have to seek profitable ways to differentiate themselves. One strategy that has been related to success is the delivery of high service quality. As service quality is becoming a major part of business practice, it is important to be able to measure and research its effectiveness. The most popular measure of service quality is SERVQUAL instrument. The findings discussed in this article are a study in which patients assessments of service quality were measured for services of primary care doctors in Osijek.
Izvorni jezik
Engleski
Znanstvena područja
Pravo
