Pregled bibliografske jedinice broj: 268381
Food marketing nourishes stability for former Yugoslavia
Food marketing nourishes stability for former Yugoslavia // Marketing news, 39 (2005), 11; 21-19 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 268381 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Food marketing nourishes stability for former Yugoslavia
Autori
Burkink, Timothy J. ; Grbac, Bruno ; Renko, Nataša ; Shultz, Clifford J.
Izvornik
Marketing news (0025-3790) 39
(2005), 11;
21-19
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Economic development; Food industry & trade; Marketing; Social system
(economic development; food industry & trade; marketing; social system)
Sažetak
Discusses the articles "When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace and Prosperity" and "Anti-Global Challenges to Marketing in Developing Countries: Exploring the Ideological Divide, " published in the "Journal of Public Policy & Marketing." Importance of understanding marketing subsystems to crystallize best practices that may be implemented to benefit stakeholders with interests affected by war and recovery ; Role of marketing in developing countries ; Criticisms of global marketing.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
