Pregled bibliografske jedinice broj: 267491
Management and Application of marketing Concepts in the Process of Tourism Globalisation
Management and Application of marketing Concepts in the Process of Tourism Globalisation // Tourism in the Process of the European Integration and Globalisation
Bratislava, 2004. str. 67-70 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 267491 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Management and Application of marketing Concepts in the Process of Tourism Globalisation
Autori
Alkier Radnić, Romina ; Gračan Daniela
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Tourism in the Process of the European Integration and Globalisation
/ - Bratislava, 2004, 67-70
Skup
IX. Medzinarodna Konferencia o Cestovnom <ruchu
Mjesto i datum
Bratislava, Slovačka, 20.10.2004. - 22.10.2004
Vrsta sudjelovanja
Ostalo
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Globalisation process; marketing concepts in the tourism globalisation
Sažetak
Globalisation sets new conditions on the tourist market. The changes on tourist market are faster then ever and new quality trends are appearing. The impact of globalisation on tourism should be viewed and embaced through the proccess of returning to "our roots". The approaching values of globalisation can be appropriately countered by the organized and profiled coordination of all aspects of the offer through the tourist destination.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
0116003
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Profili:
Romina Alkier
(autor)
