Pregled bibliografske jedinice broj: 267472
Targeting Tourists with State Branding Programs
Targeting Tourists with State Branding Programs // Agribusiness, 19 (2003), 4; 525-538 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 267472 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Targeting Tourists with State Branding Programs
Autori
Patterson, Paul M. ; Burkink, Timothy J. ; Lipsey, Rozlyn S. ; Lipsey, Jason ; Roth, Richard W. ; Martin, Mary Kay
Izvornik
Agribusiness (0742-4477) 19
(2003), 4;
525-538
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Food industry & trade; Tourists; Government policy; Food
(food industry & trade; tourists; government policy; food)
Sažetak
Focuses on branding programs to promote food and agriculture products among tourists in Arizona. Market opportunities for Arizona farmers and retail outlets ; Conjoint model for restaurant menu items and gift shop products ; Discussion about the significance of Arizona grown programs in promoting food trade and industry in Arizona.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- EconLit
Uključenost u ostale bibliografske baze podataka::
- BIOSIS
- EconLit
- Enviromental Apstract
- Social Science Citation Index
