Pregled bibliografske jedinice broj: 262878
Holistic cyber marketing concept - increase of the competition
Holistic cyber marketing concept - increase of the competition // Marketing and trade 2005 / Paluš, Hubert (ur.).
Zvolen: Tehničko Sveučilište u Zvolenu (TUZ), 2005. str. 257-260 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Holistic cyber marketing concept - increase of the competition
Autori
Meloska, Živka ; Motik, Darko ; Jelačić, Denis
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Marketing and trade 2005
/ Paluš, Hubert - Zvolen : Tehničko Sveučilište u Zvolenu (TUZ), 2005, 257-260
Skup
Marketing and trade 2005
Mjesto i datum
Zvolen, Slovačka, 11.2005
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
holistic cyber marketing concept; internet; global market
Sažetak
In terms of globalization the competition becomes very sharp and the need become more dynamic and more changeable. The usage of the new "holistic or cyber marketing concept" gives a response of market oriented companies in the expressive changeable parts that are existing at the global market. Base of the new marketing concept is the usage of the internet as an important media and a base of numerous information that are creating a successful exchange at a global level between a numerous companies around the world.
Izvorni jezik
Engleski
Znanstvena područja
Šumarstvo
