Naslov
Introducing Environmental Awareness and Standards in the Hotel Industry of Istria

Autori
Bošković, Desimir ; Ružić, Pavlo ; Vukčević, Mladen

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
18th Biennial International Congress Tourism & hospitality industry 2006 : new trends in tourism and hospitality management / Ivanović, Zoran - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2006, 1134-1147

ISBN
953-6198-88-6

Skup
Bienalni međunarodni kongres Turizam i hotelska industrija (18 ; 2006)

Mjesto i datum
Opatija, Hrvatska, 03.05.2006. - 05.05.2006

Vrsta sudjelovanja
Pozvano predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
environmental awareness; tourism development; quality; marketing management; tourism

Sažetak
Today’ s, and especially tomorrow’ s, reality in Croatia’ s hotel and tourism industry call for the introduction and implementation of environmental awareness in all professionals of these industries, the residents of tourist regions and destinations, as well as in the clients, that is, tourists and guests. The introduction of environmental standards and environmental norms regarding the consumption of biological, industrial and energy substances are imperative to Croatia’ s hotel industry and to Istria, its most advanced tourist region. This is required of Croatia not only by the reality of the twenty-first century but also by the model of sustainable development. Hence, appropriate measures need to be taken in this direction. The authors of this paper underline the importance of ecologically preserved nature as a marketing instrument in competing on the increasingly fierce tourist market. This is confirmed by a survey that shows preserved nature to be a significant travel motivation in choosing a destination, and by the ratings given to the quality of holidays spent in the region.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA