Naslov
Trust the health safety of fruit – the importance of guarantees

Autori
Markovina, Jerko ; Kovačić, Damir ; Radman, Marija ; Črep, Robert

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
Proceedings of the 99th Seminar of the European Association of Agricultural Economists (EAAE) "Trust and Risk in business networks" / Fritz, M. ; Rickert, U. ; Schiefer, G. - Bon : Universitaet Bonn, 2006, 231-238

Skup
Seminar of the European Association of Agricultural Economists "Trust and Risk in business networks" (99 ; 2006)

Mjesto i datum
Bonn, Njemačka, 2006

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
health; safety; trust; fruit; guarantee

Sažetak
Today there are many agricultural products in the market with different designations and certificates which are as a proof of product quality and adherence to health standards. However, consumers sometimes find it difficult to differentiate these certificates and they have variable degrees of trust for them. In this article we tried to determine the consumers' general degree of trust in food safety and in the health safety of the fruit offered in Croatia. A comparison is made between the trust degrees for domestic and imported fruit. Consumers also expressed their opinion about the need for various certificates that guarantee the health safety of food products. In this respect, we also tried to determine the various degrees of trust for different certificates. Finally, we tried to determine the degree of trust for different sale channels (city markets, supermarkets, specialized shops and direct marketing).

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija), Ekonomija

POVEZANOST RADA