ࡱ> kilq`?bjbjqPqP .t::7pppppppHo jh2222  '$!hA$: p   pp22) p2p2pp$2\ PAj!.? 0o ,{%O{%$${%p@////   ///o H DH pppppp Press releases and e-mail notices increase local and global visibility of a small medical journal Dario Sambunjak Croatian Medical Journal Zagreb University School of Medicine Abstract To increase its visibility among general public and the international scientific community, the Croatian Medical Journal (CMJ), a small journal from the so-called scientific periphery, introduced a media strategy of sending press releases to journalists and e-mail notices to the news desk of a high-profile international scientific journal. Subsequent news coverage and positive response of journalists show that press releases and targeted e-mail notices increased international visibility of articles published in a small scientific journal, and improved communication with journalists as mediators of scientific information to the general public. Note: Abstract of this manuscript will be presented at the European Association of Science Editors 9th General Assembly and Conference 15-18 June 2006 in Krakow, Poland. Visibility is an important quality of any scientific journal. It attracts the contributions from authors1 and increases the impact of published articles.2 For small journals from the so-called scientific periphery, visibility is almost a matter of survival.3,4 Studies in the USA showed that press releases (PR) can play an important role in increasing the visibility of scientific journal in general public5,6 and, indirectly, in the scientific community.7 However, it is not clear whether the same would apply for PRs issued by small scientific journals in developing or transition countries. Even if such PRs draw the attention of local journalists, it is improbable that the media reports published in local newspapers and in non-English languages would be noticed by the global scientific community. There are other ways to increase the international visibility of small scientific journals.3,8 They can come out of obscurity by establishing contacts and cooperation with their high-profile counterparts.3 The Croatian Medical Journal had good experiences with Journal of American Medical Association (JAMA), which recognized the global relevancy of research published in a newly emerged country like Croatia, and presented more than 25 CMJs articles in its International Abstracts sections from 1995 to 2003, when the section was discontinued. The British Medical Journal (BMJ) is another well-known and globally read scientific journal which report on research articles published in other journals, including those from the so-called scientific periphery. In an attempt to increase its domestic and international visibility, the Croatian Medical Journal (CMJ) introduced a new media strategy of sending both press releases to local journalists and e-mail notices to the BMJ. We report the results of a year of implementing the strategy. Methods To increase the visibility of the CMJ in general Croatian public, we began to regularly issue PRs about the most newsworthy articles published in the CMJ. The articles were chosen by the CMJ's press officer, who wrote PRs and sent them by e-mail to Croatian medical and health journalists. The releases were also put on the CMJ's web site. At the same time, we sent e-mail notices to the editor of the BMJ's Minerva section, which reports on most interesting research published in international journals other than the BMJ. In our e-mail notices we gave only titles and links to the full text of articles, selected by the CMJ's Editor-in-Chief according to their scientific importance and worthiness. We used a press clipping service to the Zagreb School of Medicine to track down any article in the Croatian printed media published on the basis of the CMJ's press releases. We also sent a short questionnaire to journalists to explore whether they receive and use the CMJ's press releases, and whether they would like to continue receiving them. The questionnaire was sent in December 2005, and served as an additional, although indirect measure of the CMJ's visibility in the general public. The number of CMJ's articles reported in the BMJ's Minerva section was determined by the manual search of the journal. Results During 2005, PRs on 16 articles were prepared and sent to 21 valid addresses of Croatian medical and health journalists. Press clipping service found four news articles in printed editions of Croatian daily newspapers. The articles were based on the following three PRs:  HYPERLINK "http://www.cmj.hr/2005/46/1/4601Press/PR%20Kolcic%20eng.pdf" A Third of Medical Students in Croatia Consider Leaving Country if They Don't Get Desired Specialisation,  HYPERLINK "http://www.cmj.hr/2005/46/2/4602Press/Macek-eng.pdf" Pupils Have More Positive Attitudes Toward HIV-positive Children Than Their Parents and  HYPERLINK "http://www.cmj.hr/2005/46/2/4602Press/Prorokovic-eng.pdf" Refugees Suffer From Psychosomatic and Depressive Symptoms More Often Than Soldiers. We also accidentally found another article, first published in the web edition of a major Croatian daily newspaper and subsequently republished on several Internet news portals. The article was based on the PR entitled  HYPERLINK "http://www.cmj.hr/2005/46/5/4605Press/Uncu-eng.pdf" Fathers-to-be Who Smoke Jeopardize the Health of Their Pregnant Partners and Unborn Children. Twelve (57%) journalists answered the questionnaire, all of them stating that they have received the PRs and found them useful. They all wished to continue receiving PRs from the CMJ. Two radio journalists stated that they regularly used the CMJs PRs to produce news material for their radio stations. From December 2004 to December 2005, seven notices were sent to the BMJs Minerva, with a total of 46 titles and links to the CMJs articles. From January 2005 to January 2006, the following six articles from the CMJ were reported in Minerva: Risk of Acute Bronchospasm and Bronchial Hyperreactivity from Inhaled Acid Aerosol in Healthy Subjects: Randomized, Double-blind Controlled Trial, The Prevalence of Plagiarism among Medical Students, Psychosomatic and Depressive Symptoms in Civilians, Refugees, and Soldiers: 1993-2004 Longitudinal Study in Croatia, Twelve-year Experience in Identification of Skeletal Remains from Mass Graves, Morbidity of Native, Immigrant, and Returned Refugee Populations in Family Medicine Practice in Croatia after 1991-1995 War, and Pregnant Women Quit Smoking; What about Fathers? Survey Study in Bursa Region, Turkey. The last article was reported in Minerva, although it was not mentioned in any of e-mail notices. In the year before introduction of the new CMJ media strategy, no notices were sent, and Minerva reported on only one article published in the CMJ: Improving Control of High Blood Pressure among Middle-aged Turkish Women of Low Socio-economic Status through Public Health Training. Discussion In the first year of the new media strategy, the CMJ issued 16 PRs to journalists and sent seven e-mail notices with a total of 46 article titles to the editor of the BMJ Minerva. Following these PRs and notices, at least four news articles appeared in Croatian printed media, and six articles were reported in the Minerva. The articles which drew the most attention of Croatian journalists were epidemiological studies with implications for people's lifestyles. The only CMJs article which was reported in both Croatian media and Minerva was the one about smoking behaviour of pregnant women and their partners in Turkey. This is in accordance with previous studies, which found that articles about epidemiology or women's health are highly newsworthy. 5,9 Overall number of news articles generated by the CMJ's PRs was small when compared with the amount of media attention received by high-profile journals such as JAMA and New England Journal of Medicine. 5,10 This was expected, considering the limited size of Croatian media market and the fact that the CMJ, as a journal from the so-called scientific periphery, rarely publishes reports on large or breakthrough trials that have a potential to significantly influence clinical practice.11 On the other hand, the BMJ's Minerva showed noticeable interest in the CMJ's articles. Interestingly, three of six articles reported in Minerva were dealing with consequences of the 1991-1995 war in Croatia and Bosnia and Herzegovina, which could be an indication of medical community's interest in topics related to war and other social determinants of health.12 Since its inception, which coincided with the beginning of the 1991-1995 war in Croatia, the CMJ was committed to publishing research on socio-medical aspects of war and thus developed its specific niche in the global arena of scientific journals.13 For a journal from the so-called scientific periphery, having a clearly defined niche is crucial for attracting international attention and increasing its visibility. The limitation of this study was a small number of journalists to whom press releases were mailed. However, our mailing list included all members of the Health and Medicine Section of the Croatian Journalist Association, so the target group was highly selected. Another limitation was that press clipping service monitored only Croatian printed media, which means that radio, TV and Internet reports were omitted, so the actual news coverage could not be determined. At least one article published in the CMJ received considerable coverage exclusively on the Internet. Positive answers from radio journalists also indicate that the visibility of the CMJs articles in general public following the issuing of PRs was higher than observed only by the press clipping service. Issuing PRs is a mechanism that enhances journalists' reliance on medical journals as sources of information,14 and it can be introduced as a part of strategy for increasing journals' visibility. The effect of press releases issued by a small scientific journal is uncertain and slow to develop, but the effort is still worthwhile because it improves communication with journalists as mediators of scientific information to the general public. Sending e-mail notices to news desks of high-profile scientific journals is analogous to issuing PRs to journalists. If used with a sense of measure, such notices can serve as an innovative way to spread the word about the articles published in the journals from the so-called scientific periphery. Acknowledgements I thank Drs Ana and Matko Marusic for their help in the preparation of this manuscript. References: 1 Swan, A. and Brown, S. What Authors Want: the ALPSP research study on the motivations and concerns of contributors to Learned Journals. Truro (UK): Key Perspectives, 1999. 2 Lawrence, S. Free online availability substantially increases a papers impact. Nature 2001;411:521. 3 Marusic, A. and Marusic, M. Small scientific journals from small countries: breaking from a vicious circle of inadequacy. Croatian Medical Journal 1999:40(4) Dec, 508-14. 4 Ren, S. and Rousseau, R. The role of Chinas English-language scientific journals in scientific communication. Learned Publishing 2004:17(2) Apr, 99-104. 5 Stryker, JE. Reporting medical information: effects of press releases and newsworthiness on medical journal articles visibility in the news media. Preventive Medicine 2002:35(5) Nov, 519-30. 6 de Semir, V., Ribas, C and Revuelta, G. Press releases of science journal articles and subsequent newspaper stories on the same topic. Journal of the American Medical Association1998:280(3) Jul 15, 294-5. 7 Phillips, DP., Kanter, EJ., Bednarczyk, B. and Tastad, PL. Importance of the lay press in the transmission of medical knowledge to the scientific community. New England Journal of Medicine 1991:325(16) Oct 17, 1180-3. 8 Syed, A. Online visibility and availability of journals can attract authors and readers. Indian Journal of Medical Research 2004:119(6) Jun, 289. 9 Bartlett, C., Sterne, J. and Egger, M. What is newsworthy? Longitudinal study of the reporting of medical research in two British newspapers. British Medical Journal 2002:325(7355) Jul 13, 81-4. 10 Burns, RB., Moskowitz, MA., Osband, MA. and Kazis, LE. Newspaper reporting of the medical literature. Journal of General Internal Medicine 1995:10(1) Jan, 19-24. 11  HYPERLINK "http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Lamas+GA%22%5BAuthor%5D" \o "Click to search for citations by this author." Lamas, GA.,  HYPERLINK "http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Pfeffer+MA%22%5BAuthor%5D" \o "Click to search for citations by this author." Pfeffer, MA.,  HYPERLINK "http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Hamm+P%22%5BAuthor%5D" \o "Click to search for citations by this author." Hamm, P.,  HYPERLINK "http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Wertheimer+J%22%5BAuthor%5D" \o "Click to search for citations by this author." Wertheimer, J.,  HYPERLINK "http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Rouleau+JL%22%5BAuthor%5D" \o "Click to search for citations by this author." Rouleau, JL. and  HYPERLINK "http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Braunwald+E%22%5BAuthor%5D" \o "Click to search for citations by this author." Braunwald, E. Do the results of randomized clinical trials of cardiovascular drugs influence medical practice? The SAVE Investigators.  HYPERLINK "javascript:AL_get(this,%20'jour',%20'N%20Engl%20J%20Med.');" New England Journal of Medicine 1992:327(4) Jul 23, 241-7. 12 Flanagin, A. Human rights in the biomedical literature: the social responsibility of medical journals. Journal of the American Medical Association2000;284(5) Aug 2, 618-9. 13 Sambunjak D, Ivanis A. Survive, help, learn: experience of a medical journal in war and post-war times. Journal of Public Health Policy 2006 (in press). 14 Nelkin, D. Selling science: how the press covers science and technology. Revised ed. New York: Freeman, 1995. ";c 3 5 8 9 s t    Y h F G źvkkk`UhTh2mH sH hTh`mH sH hTh?'mH sH hTh&mH sH hTh<mH sH hThmH sH hTh1 6mH sH hTh1 mH sH hThX6mH sH hThXmH sH hTh>{>*mH sH hTh>{mH sH hTh|mH sH hTh?'5mH sH hTh5mH sH bcsF G *2T\!"">$%*dgd?        ( A [ \ a  % * / 3 > ] ǼǼznznzncǼǐcWhThwH*mH sH hTh jmH sH hThzH*mH sH hThfmH sH hThc 0mH sH hThXmH sH hTh mH sH hThsWmH sH hThzmH sH hThA\mH sH hThmH sH hThmH sH hTh`mH sH hTh2mH sH hTh2H*mH sH "  -DFNSVW`}~"޽Ӳȧޜ{peZhTh2~mH sH hThxmH sH hThsWmH sH hTh!@mH sH hThmH sH hThZmH sH hThmH sH hThzmH sH hTh2smH sH hThA\mH sH hTh mH sH hThmH sH hTh&bmH sH hThwH*mH sH hThVgmH sH #"#rstwELTbijs߽߲߲߲ߛ߃wlalalaaUahTht6mH sH hThtmH sH hTh[ mH sH hThu6mH sH hTh[ 6mH sH hThe6mH sH hThemH sH hThVH*mH sH hTh4 >mH sH hThLC7mH sH hThwH*mH sH hThVgmH sH hThf*mH sH hThZmH sH hThmH sH !,:?WX[wVZrtwxy̵̪}q}}f[hThmH sH hTh0cmH sH hTh&b6mH sH hTh&bmH sH hTh2~6mH sH hThsWmH sH hTh2~mH sH hThVmH sH hThTmH sH hThLC76mH sH hThLC7mH sH hTh2mH sH hTh`mH sH hJmH sH hThumH sH )*12TWbk 'Tv{ǻ褍vk҂`khTh&bmH sH hThUZmH sH hTh56mH sH hTh5mH sH hThhmH sH hThAc+6mH sH hThAc+mH sH hTh>*mH sH hTh|>*mH sH hTh2~mH sH hTh!@mH sH hThVmH sH hThsWmH sH hTh6mH sH $6:=4JevݻݰxmbmxmVmhTh0M6mH sH hThhmH sH hTh0MmH sH hTh#mH sH hThXmH sH hTh<<,6mH sH hTh!@mH sH hTh<<,mH sH hThAc+mH sH hThTmH sH hThUZ6mH sH hTh&bmH sH hThUZmH sH hTh5mH sH hTh|b6mH sH !  (6=STU[\ip5ȼȼȱȱȥwlalVKhThTLmH sH hThvSmH sH hThhmH sH hTh&bmH sH hThq mH sH hTh|mH sH hThAc+>*mH sH hTh|>*mH sH hThh.>*mH sH hTh!@mH sH hThUZ6mH sH hThUZmH sH hThA\6mH sH hThA\mH sH hTh<<,mH sH hThXmH sH 5HIRfiklm !#$%fg  ]^_`ai~"<=>~̽̽̽겧Ԝ̍ԍԂhThA\mH sH jhThV!UmH sH hTheMWmH sH hThmH sH hThvSmH sH jhThTLUmH sH h")mH sH hThV!mH sH hTh&bmH sH hThTLmH sH hThdmH sH 327@_hn RW꽲ȜȐȅynbhTho6mH sH hThomH sH hTheMW6mH sH hTheMWmH sH hThd6mH sH hThq mH sH hThvSmH sH hThTLmH sH hTh&bmH sH hThdmH sH h")mH sH jhThV!UmH sH hThV!mH sH hThA\mH sH &WfzA B D E !!!!n!o!!!"""""&"'"("b"e"shTh>{6mH sH hTh>{mH sH hTh&bmH sH hsmH sH hTh_Y6mH sH hThpmH sH hTh_YmH sH h")mH sH hThXmH sH hThh.6mH sH hTho6mH sH hTh6KYmH sH hThomH sH -e"g"h"""""""##+#.#/#@#P#[#b#}####>$l$u$$$$$$$$j%%ʿ{{{p{eYe{hThBL6mH sH hThBLmH sH hTh(>UmH sH hThV!mH sH hTh%t56mH sH hThomH sH hTh%t5mH sH hTh|6mH sH hThw~mH sH hTh|mH sH hThUZ>*mH sH hTh|>*mH sH hTh&bmH sH h")mH sH hTh>{mH sH !%%%%%%%%%#&(&h&t&&&&&&&&&&&&&&&& '#'Z'ȼꪞȼ|qfZOhThdWmH sH hTh@6mH sH hThTmH sH hThmH sH hTh0cH*mH sH hThAbvmH sH hTh@mH sH hThX6mH sH hThXmH sH  hqhBLhThwH*mH sH hThVgH*mH sH hTh(>UmH sH hThNmH sH hThBLmH sH hThhmH sH Z'l'v'}''''''''''''((#(((2(3(C((((%)D)|qf[PEhTh:mH sH hThgmH sH hTh&mH sH hTh 2(mH sH hTh>{mH sH hTh"vu6mH sH hTh"vumH sH hTh16mH sH hTh1mH sH hTh1.mH sH hThwH*mH sH hThdWmH sH hThTmH sH h")mH sH hThN'CmH sH hThhmH sH hTh@mH sH D)E)G)H))))))))*#*A*B*C*D********,,,,,,-e-w-|---ӼӱȦȚ隦Ӈ|q|q|e|Z|e|ZhTheMWmH sH hThT6mH sH hThmH sH hThTmH sH hThq mH sH h")mH sH hThrH*mH sH hThrmH sH hThTmH sH hThP66mH sH hThT7mH sH hThP6mH sH hThdmH sH hThwH*mH sH hTh8C mH sH #*-000S12h233s4C566x78>0??dgdNdgdwdgd----A._.`.a.g.p.~.......... /2/{mH sH hThx mH sH hTheMWmH sH hThNmH sH hThTmH sH hTh+mH sH hThmH sH hThwH*mH sH hThVgH*mH sH hThVgmH sH hThF0hmH sH hThAbvmH sH hThTmH sH ";0B0E0P0T0s0t000000E1F1Q1S1^1_1k1l11122S2Y2i2Զ}}qeYNq}e}hThwmH sH hThw6mH sH hThz6mH sH hThz5mH sH hThzmH sH hThh.mH sH hThh.>*mH sH hThrmH sH hTh2>*mH sH hTh2mH sH h")mH sH hThx mH sH hThmH sH hThxmH sH hThVmH sH hThTmH sH i2q2r2t2y2~2222222222222333333333333333333333344 4"4*404G4R4S4Z4[4q4ߦꦼ߼߼߼߼߼߼߼߼߼hThw6mH sH hTh I\6mH sH hThi46mH sH hThzmH sH hThWmH sH hTh I\mH sH hThu6mH sH hTh&b6mH sH hTh&bmH sH hThi4mH sH hThumH sH 3q4r4s4t4u4}4~444444444444444444444444444'5(5A5B5C5D5E5M5N5Q5S5Z5[5^5_5k5l5n5s5z5{556666̲̽̽̽̽̽̽̽̽ꢽ̲̽̽̽̽̽̽̽hThi4mH nHsH tHhTh I\6mH nHsH tHhTh I\mH sH hTh&bmH nHsH tHhTh I\mH nHsH tHhThzmH nHsH tHhTh&bmH sH hThWmH sH :66 6!6%6&6z666666666666666666666B7C7Z7[7v7w7x7z7{777777777777йۢۗŗۗŗۢuuuuuuhThTmH sH hTh#SF6mH sH hTh#SFmH sH hThhmH sH hThWmH sH hTh I\6mH sH hTh&b6mH sH hThi4mH sH hTh&bmH sH hTh I\mH sH hThzmH sH hTh&bmH nHsH tH.77777777777888 888888 8!8888888888999999999l:m:q:r:t:u:v:x:y:6;7;꼱jhThN'CUmH sH hThzmH sH hThN'CmH sH hThWmH sH hTh QmH sH hTh#SFmH sH hTh#SF6mH sH hThT6mH sH hThi4mH sH hThTmH sH hTh I\mH sH 27;A;B;D;E;F;H;I;<< < <<<<<<<<<<<<]=^====================N>y>ʾʾꑁhTh#SF6mH nHsH tHhTh:mH sH hThzmH sH hThWmH sH hTh#SF6mH sH hThN'C6mH sH  jhThN'C6UmH sH jhThN'CUmH sH hTh#SFmH sH hThN'CmH sH -y>z>>>>>>>?0?2?3?9?:?>?z???ŹŮhTh!}mH sH hTh=6mH sH hThi4mH sH hTh=mH sH hThr6mH sH hThrmH sH hThzmH sH hThWmH sH hTh#SFmH sH hTh#SFmH nHsH tH,1h/ =!"#$% @@@ NormalCJ_HaJmH sH tH d@2d z Heading 3dd@&[$\$#5B*CJ\aJmHphsHtHDA@D Default Paragraph FontRiR  Table Normal4 l4a (k(No List4U@4 &b Hyperlink >*phh^@h z Normal (Web)dd[$\$%B*CJOJQJaJmHphsHtH.X@. zEmphasis6]j#j H$ Table Grid7:V0*W@1* tGStrong5\7tbcsFG * 2 T\>"%(((S)*h*++s,C-..x/060770000000000000000000000000000000000000000000000T\>"%S)*h*+s,C-..x/06077K00/$UK00.K00K00K00K00K00K00K00K00K0 0K0 0K00K00K00K00K00K00@0@0K00K00K00K00K00K00 "5We"%Z'D)-;0i2q4677;y>? #$%&'()*+,-./023456789*?!1?"l$f ]=~ 0000111l2t2x263D3H344444]5557XXXXXXXXXXX8@0(  B S  ?wawT)7T)733  3  3 v 3$t# 3  3  3 >3#3 3 L#3 33 3<3 %3l] 3 #3 t3333 | 3 t3O# 3!3w"3|Z``hbb)))**<+<+-..///777     _fnnhh))) * *A+A+-..///777  9*urn:schemas-microsoft-com:office:smarttagsStateV*urn:schemas-microsoft-com:office:smarttagsplacehttp://www.5iantlavalamp.com/h*urn:schemas-microsoft-com:office:smarttagsCity0http://www.5iamas-microsoft-com:office:smarttagsZ*urn:schemas-microsoft-com:office:smarttags PlaceNamehttp://www.5iantlavalamp.com/Z*urn:schemas-microsoft-com:office:smarttags PlaceTypehttp://www.5iantlavalamp.com/_*urn:schemas-microsoft-com:office:smarttagscountry-regionhttp://www.5iantlavalamp.com/   kl !#$^_<=ABDEnogh""""s(t(((7Jp#((7333; w  7aJq"2'<''(#((77`jOxh^`OJQJo(hHh^`OJQJ^Jo(hHohpp^p`OJQJo(hHh@ @ ^@ `OJQJo(hHh^`OJQJ^Jo(hHoh^`OJQJo(hHh^`OJQJo(hHh^`OJQJ^Jo(hHohPP^P`OJQJo(hH`jO{`o/>.=X.=X k`&sq cz@{ k`3Xe1 q [ 8C 1ftNh]S>{/x V!?' 2(f*Ac+<<,1.h.c 02bB4i4%t5LC7T7Q^:4 > @@!@N'C#SFJe6J0M3OufQxQvST(>UeMWsW6KY_YUZ I\|b0cF0h jr"vuAbvx|2~w~BLotGXZX <;up2H`rjK#5W&z#Oh%%XUV= : Q&o idg>rjH$*+cTL5dWwDR&bVgP6!}|suP .A\x")w d2suTqY@  7P@UnknownGz Times New Roman5Symbol3& z Arial7&  Verdana?5 z Courier New;Wingdings"1hzڤI㤦⤦ TMT/dMT/d!24d77 2QKP(?;2~Visibility is a vitally important characteristic of any scientific journal, especially if it comes from the so-called scientifDarioDario Oh+'0 ,<H\ lx    Visibility is a vitally important characteristic of any scientific journal, especially if it comes from the so-called scientifDario Normal.dotDario12Microsoft Office Word@X/@&j@pMi@&jMT/՜.+,D՜.+,h hp|  Gd7 Visibility is a vitally important characteristic of any scientific journal, especially if it comes from the so-called scientif Titleh  8@ _PID_HLINKSA BN 2javascript:AL_get(this, 'jour', 'N Engl J Med.');i|http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Braunwald+E%22%5BAuthor%5D)I{http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Rouleau+JL%22%5BAuthor%5D ~}http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Wertheimer+J%22%5BAuthor%5Dpwhttp://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Hamm+P%22%5BAuthor%5D#X{http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Pfeffer+MA%22%5BAuthor%5DF! yhttp://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Lamas+GA%22%5BAuthor%5D2v 3http://www.cmj.hr/2005/46/5/4605Press/Uncu-eng.pdfU9http://www.cmj.hr/2005/46/2/4602Press/Prorokovic-eng.pdf=s4http://www.cmj.hr/2005/46/2/4602Press/Macek-eng.pdfde8http://www.cmj.hr/2005/46/1/4601Press/PR Kolcic eng.pdf  !"#$%&'()*+,-./0123456789:<=>?@ABDEFGHIJKLMNOPQRSTUWXYZ[\]_`abcdehRoot Entry FAjjData ;1TableC%WordDocument.tSummaryInformation(VDocumentSummaryInformation8^CompObjq  FMicrosoft Office Word Document MSWordDocWord.Document.89qRoot Entry F+gjjData ;1TableC%WordDocument.t  !"#$%&'()*+,-./0123456789:<=>?@ABDEFGHIJKLMNOPQRSTUWXYZ[\]unopqrst՜.+,D՜.+,h hp|  Gd7 Visibility is a vitally important characteristic of any scientific journal, especially if it comes from the so-called scientif Titleh  8@ _PID_HLINKSA BN 2javascript:AL_get(this, 'jour', 'N Engl J Med.');i|http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Braunwald+E%22%5BAuthor%5D)I{http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Rouleau+JL%22%5BAuthor%5D ~}http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Wertheimer+J%22%5BAuthor%5Dpwhttp://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Hamm+P%22%5BAuthor%5D#X{http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Pfeffer+MA%22%5BAuthor%5DF! yhttp://www.ncbi.nlm.nih.gov/entrez/query.fcgi?db=PubMed&cmd=Search&itool=PubMed_Abstract&term=%22Lamas+GA%22%5BAuthor%5D2v 3http://www.cmj.hr/2005/46/5/4605Press/Uncu-eng.pdfU9http://www.cmj.hr/2005/46/2/4602Press/Prorokovic-eng.pdf=s4http://www.cmj.hr/2005/46/2/4602Press/Macek-eng.pdfde8http://www.cmj.hr/2005/46/1/4601Press/PR Kolcic eng.pdfSummaryInformation(VDocumentSummaryInformation8mCompObjq