Pregled bibliografske jedinice broj: 258657
Press releases and email notices increase local and global visibility of a small medical journal
Press releases and email notices increase local and global visibility of a small medical journal // Learned Publishing, 19 (2006), 4; 267-271 (međunarodna recenzija, članak, znanstveni)
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Naslov
Press releases and email notices increase local and global visibility of a small medical journal
Autori
Sambunjak, Dario
Izvornik
Learned Publishing (0953-1513) 19
(2006), 4;
267-271
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Press releases; journal visibility
Sažetak
To increase its visibility among general public and the international scientific community, the Croatian Medical Journal (CMJ), a small journal from the so-called scientific periphery, introduced a media strategy of sending press releases to journalists and e-mail notices to the news desk of a high-profile international scientific journal. Subsequent news coverage and positive response of journalists show that press releases and targeted e-mail notices increased international visibility of articles published in a small scientific journal, and improved communication with journalists as mediators of scientific information to the general public.
Izvorni jezik
Engleski
Znanstvena područja
Javno zdravstvo i zdravstvena zaštita
POVEZANOST RADA
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
