Pregled bibliografske jedinice broj: 255634
Gains and Constraints for Successful Public Relations
Gains and Constraints for Successful Public Relations // Media, Culture and Public Relations, 1 (2002), 2; 130-261 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 255634 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Gains and Constraints for Successful Public Relations
Autori
Žitinski, Maja
Izvornik
Media, Culture and Public Relations (1333-6371) 1
(2002), 2;
130-261
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
public support; publicity; one-way communication; two-way communication; management function; advertising function
Sažetak
The today's culture challenges public relations practices to mach general public's benefits. Public relations practitioners are facing various obstacles such as strive for publicity ore one way xommunicating style of authoritarian management. As an interactive communication style emerges out from new, marketing focus of leadership it fosters new balance of power and control, acquired through interpersonal sommunication. Since the profound objective of public relations include attitudes and behavior modification, new, personally acceptable persuasive information will be capable to endorse openness and honesty not only to regain public favor, but specially in the task of humanizing business.
Izvorni jezik
Engleski
Znanstvena područja
Filozofija
