Naslov
Attitude Strength and Attitude-Behavior Domain: Magnitude and Independence of Moderating Effects of Different Strength Indices

Autori
Franc, Renata

Izvornik
Journal of Social Behavior and Personality (0886-1641) 14 (1999), 2; 177-195

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
evaluative-cognitive consistency; attitude certainty; latitude of rejection; attitude importance; moderator

Sažetak
A series of moderated multiple regressions was used to examine the moderating role of four attitude strength indices in the attitude - behavior domain. Consistent with previous findings, significant moderating effects were found for evaluative-cognitive consistency, attitude certainty and latitude of rejection. Results failed to confirm the moderating effect of importance. Additional analysis revealed that both evaluative-cognitive consistency and certainty had partially independent moderating effects on the attitude-intention relation, whereas evaluative-cognitive consistency was found to be the more important moderator. The latitude of rejection moderating effect was not independent of evaluative-cognitive consistency and certainty. The implications of these findings for developing a better understanding of attitude strength are discussed.

Izvorni jezik
Engleski

Znanstvena područja
Sociologija, Psihologija

POVEZANOST RADA