Naslov
USING WEB AS A DISTRIBUTION CHANNEL – A CASE STUDY OF TOP EUROPEAN RETAILERS

Autori
Knežević, Blaženka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 3rd Internetional Conference "An Enterprise Odyssey: Integration or Disintegration" / Galetić, Lovorka - Zagreb : Faculty of Economics and Business Zagreb, 2006

Skup
3rd Internetional Conference "An Enterprise Odyssey: Integration or Disintegration",

Mjesto i datum
Zagreb, Hrvatska, 15.06.2006. - 17.06.2006

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
retailing; e-tailing; brick-and-click; top global retailers; web
(maloprodaja; e-maloprodaja; bick and click model; najveći svjetski maloprodavači; web)

Sažetak
Over past 10 years many authors argued on efficiency of web usage for business purposes. Numerous advantages of web as distribution channel were stressed out. But, practice showed that web is not so powerful channel as it was claimed to be. After the explosion of dotcoms, the process of sobering-up followed and a large number of pure e-companies were shut-down. On the other hand, in the same period traditional companies discovered that web can be used as an additional communication and distribution channel. This paper explains how the largest brick-and-mortar European retail companies use web for business purposes.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA