Naslov
Communicological Model of the Croatian Public Market Managers

Autori
Bakić-Tomić, Ljubica ; Markovac, Vesna ; Gregurić, Marko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Pre-Conference Proceedings of the Special Fokus Symposium on 3^rd Catallactics: Quantitative Modelling of Human Market Interactions / Loistl, Otto ; Veverka, Alexander ; Šimović, Vladimir - Zagreb : Europski centar za napredna i sustavna istraživanja (ECNSI), 2005, 72-77

Skup
17^th International Conference on Systems Research, Informatics and Cybernetics

Mjesto i datum
Baden-Baden, Njemačka, 01.08.2005. - 07.08.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
communicological model; Croatian public market managers

Sažetak
Abstract The aim of this paper is to find an answer to the following question: How does the public market management in the Republic of Croatia communicate, taking into consideration all four levels of communication: interpersonal, managerial, organisational and public? The scientific starting point and the point of reference of this paper lay in the multidisciplinary holistic paradigm, which represents a new point of view, a new aspect of scientific research, an integral and systematic outlook on problems and manifestations that we research. At the same time we take into consideration components of dynamism, changeability and development, which are all present when we focus on the process. U. Eco, one of the classics in communicology: “ It is useless to believe in the stability of the structures and the objectivity of the sign groups by which we communicate, if at the moment, when we define those signs, we happen to be in the middle of one of the processes. To determine the communicological model of a single open process implies a perspective of the entirety, which, in a sphere perceived sub specie communicationis, also involves those elements that are entwined with communication, but cannot be reduced to it, although they determine its modality.” (Eco, 1973, p. 439). Foreign experience cannot be wholly applied since communication involves personality as the outcome of upbringing, education, tradition and culture of a certain society. For the organisational communication these factors are essential: the elements of social relationships, the development of the society and its ethical and moral principles, attitudes, even the material well-being. All these can have a significant influence on the quality of the public market managerial communication and leadership. In the year 2000 a survey was carried out under the title “ Interdependence of education and the quality of public management” (a correlating survey with a transversal approach to data gathering, which was carried out on a sample of 311 respondents – managers on the middle level of public market management). For this paper only the questions on the communicological aspect of public market management were taken out from the cited survey and questionnaires. The overall picture of the communicological model of the managers is black and white. About 50% of the traditional managers, whose communication has a tendency to closing, isolation, orientation towards tasks and results, and who by bad communicational habits and ignorance cause misunderstandings, conflicts and worse work results, which frustrates them. The other half of managers shows a tendency to opening up, co-operation, co-orientation and dialogue, because they understand the vital importance of communication and interconnection of the whole society. Good communication supports and strengthens managerial processes, while bad communication limits them. Keywords: communicological model, Croatian public market managers

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA