Pregled bibliografske jedinice broj: 250342
Kevin Lane Keller: "Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 2nd edition"
Kevin Lane Keller: "Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 2nd edition" // Tržište, 15 (2003), 1-2; 101-103 (podatak o recenziji nije dostupan, prikaz, ostalo)
CROSBI ID: 250342 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Kevin Lane Keller: "Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 2nd edition"
Autori
Rajh, Edo
Izvornik
Tržište (0353-4790) 15
(2003), 1-2;
101-103
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prikaz, ostalo
Ključne riječi
marka; tržišna vrijednost marke; strateško upravljanje markom
(brand; brand equity; strategic brand management)
Sažetak
Prikaz knjige "Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 2nd edition" autora Kevin Lane Kellera.
Izvorni jezik
Hrvatski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Uključenost u ostale bibliografske baze podataka::
- CAB Abstracts
- Abstract Newsletter: Business & Economics
- Bulletin Signalettique
- Institut Naučnai Informacii (VINITI) Rosiskoi Akademii Nauk
