Pregled bibliografske jedinice broj: 249574
Prospects for Automated Relationship Marketing and Customer Relationship Management via the Internet in Croatia.
Prospects for Automated Relationship Marketing and Customer Relationship Management via the Internet in Croatia. // Journal of information and organizational sciences, 26 (2002), 1-2; 1-11 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 249574 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Prospects for Automated Relationship Marketing and Customer Relationship Management via the Internet in Croatia.
Autori
Bubaš, Goran ; Dušak, Vesna ; Vidaček Hainš, Violeta ; Dobša, Jasminka.
Izvornik
Journal of information and organizational sciences (1846-3312) 26
(2002), 1-2;
1-11
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
relationship marketing (RM); customer relationship management (CRM); Internet; small and medium-sized enterprise (SME).
Sažetak
The internet provides the means for diverse types of automated relationship marketing (RM) and customer relationship management. In this paper, various RM activities and the potential for CRM via the Internet are discussed and analyzed in relation to recent search of the Web sites of small and medium-sized enterprises in Croatia. Finally, an outline is given of Internet-related RM activities that do not require large investment and that can be included in the e-marketing strategy of Croatian firms.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
