Pregled bibliografske jedinice broj: 247516
Relationship Marketing and its Impact on the Competitive Structure: The Case of Croatia
Relationship Marketing and its Impact on the Competitive Structure: The Case of Croatia // MANAGEMENT Journal of Contemporary Issues, 10 (2005), 2; 1-21 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 247516 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Relationship Marketing and its Impact on the Competitive Structure: The Case of Croatia
Autori
Crnjak Karanović, B. ; Pecotich, Anthony ; Renko, Nataša
Izvornik
MANAGEMENT Journal of Contemporary Issues (1331-0194) 10
(2005), 2;
1-21
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
relatinship marketing paradigm; market system; competitive structure
Sažetak
In this study we redifined the concept of relationship marketing, equated it to the Chinese cultural framework of quanxi and attempted to test its association to the competitive structure in Croatia. A sample of 105 senior executives completed questionnaires designed to measure the key variables. The data was analyzed using partial least squares and the central hyphothesis of a negative association with competitive structure was not supported. The relationship was significant and in the opposite direction to that postulated.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- Scopus
- EconLit
Uključenost u ostale bibliografske baze podataka::
- Journal of Economic Literature/EconLit
- the electronic bibliograhy of the American Economic Association
