Naslov
Analysis of Colours under Different Illuminants

Autori
Mahović Poljaček, Sanja ; Pavlović, Ivana ; Gojo, Miroslav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the DESIGN 2006 / Žiljak, Vilko - Zagreb : Fakultet strojarstva i brodogradnje Sveučilišta u Zagrebu, 2006, 1575-1582

Skup
9th International Design Conference DESIGN 2006

Mjesto i datum
Dubrovnik, Hrvatska; Cavtat, Hrvatska, 15.05.2006. - 18.05.2006

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
visual communication; packaging design; illumination

Sažetak
The use of particular colors to identify products can be seen everywhere, from pharmaceutical items to industrial products. The actual design of the container or label may be quite different, even though the colors are the same. On the other hand, a more confusing situation may confront a consumer. The investigated colours were selected among most easily perceived colours based on colour preference in packaging. Several factors have been determined, such as operating status of illuminants mostly used in the graphic prepress, graphic design studios and in the retail ambient. Notable differences are viewed under fluorescent illuminant and typical incandescent lamp. As the spectral distribution of used illuminants was different, the changes in colour appearance were as expected. Differences in ambient conditions where the colour is selected and where the colour is finally seen could cause a number of misunderstandings, especially in the case with clients where brand identity of their products is their crucial marketing element.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA