Naslov
Tourist Destination Management : a Reality or an Illusion : Split Case Study

Autori
Petrić, Lidija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Sixth International Conference on Enterprise in Transition : proceedings : book of extended abstracts / Crnjak-Karanović, Biljana. - Split : Ekonomski fakultet Sveučilišta u Zagrebu, 2005, 1273-1290

ISBN
953-6024-70-5

Skup
International Conference on Enterprise in Transition (6 ; 2005

Mjesto i datum
Bol, Hrvatska; Split, Hrvatska, 26.05.2005. - 28.05.2005

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourist destination; management; organization; Split tourist destination

Sažetak
Cluster/district as a specific form of geographical-functional integration has been proven in the domain of tourism, where it is found under a variety of names as for example: Local system of tourist offer, Community tourism model and the most widely used Tourist destination or Tourist destination zone . Although it could be argued that differences between these models exist, at least in spatial scope, their basic characteristics put them all in the same context. The most common name for such a locally embedded tourist system is "destination". It is generally defined as an area with administratively non-defined boundaries, which can offer its own tourism product consisting of different resources, numerous activities (complementary to tourism), local community, public authorities and an active private sector. Within the local (tourist) system /destination, various subjects should establish mutual relationships, make decisions and develop strategies within the context that is both co-operative and competitive at the same time. Competitiveness does not result only from internal economies of the enterprise but also from the external ones emerging from informal interdependencies, information flows and knowledge creating a specific milieu of the local community. Choosing the right organisational form and management of such a complex system seems to be extremely hard goal to achieve, although not impossible one, which has been prooved by some international practices. Learning form such cases opens up a perspective for the city of Split tourist management to improve its performance.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

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