Pregled bibliografske jedinice broj: 246326
Understanding the Dimensions of Country of Origin Judgements: A Preliminary Evaluation
Understanding the Dimensions of Country of Origin Judgements: A Preliminary Evaluation // Zbornik 12th Biennial World Marketing Congress / Carol, W. De Moranville (ur.).
Münster, Njemačka: Northern Illinois University, USA, 2005. str. 223-228 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 246326 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Understanding the Dimensions of Country of Origin Judgements: A Preliminary Evaluation
Autori
Crnjak-Karanović, B., Pecotich, A., Renko, N.
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Zbornik 12th Biennial World Marketing Congress
/ Carol, W. De Moranville - : Northern Illinois University, USA, 2005, 223-228
Skup
The 12th Biennial World Marketing Congress, Marketing in an Inter-Connected World: Opportunities and Challenges
Mjesto i datum
Münster, Njemačka, 06.07.2005. - 09.07.2005
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
country of origin; preliminary evaluation; knowledge; similarity; animosity/friendship; quality and purchase intent
Sažetak
Country image effects are explored in the Croatian context. Croatia's major trading partners were evaluated in terms of knowledge, similarity, animosity/friendship, quality and purchase intent. The results indicated that the stimulus nations varied in their positions on the variables and this variation may affect the research results.
Izvorni jezik
Engleski
