Naslov
The Concept of a Mobile Info-Centre of the Croatian National Tourist Board

Autori
Katić, Miroslav ; Dukić Branimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Journal of Information and Organizational Sciences (IIS 2005) / Aurer, Boris. ; Bača, Miroslav - Varaždin : Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2005, 397-404

Skup
IIS 2005, 16th International Conference on Information and Intelligent Systems, FOI Varaždin

Mjesto i datum
Varaždin, Hrvatska, 21.09.2005. - 23.09.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
m-Info; SMS; Mobile Information Centre; CRM; Tourism

Sažetak
Abstract: Croatian tourism has lately been confronted with very strong competition, especially from other Mediterranean countries, where extra services have become one of the main competition factors. The Republic of Croatia has got great potential in cultural-historical and gastronomic domain, but the visitor information system about extra services (eating and entertainment) comes down to the old-fashioned face-to-face informing through Croatian National Tourist Board offices. Considering the level of development and the scope of mobile phone use in the Republic of Croatia, there are realistic possibilities for using SMS as a means of informing visitors about extra services available to tourists in Croatia. In order to use the potential of modern communication technology, it is necessary to build a conceptual model of functioning of a mobile info-centre of the Croatian National Tourist Board, the institution in charge of the organized promotion of Croatian tourism

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA