Pregled bibliografske jedinice broj: 23616
Opening up the company to the world : WWW sites of the '400 biggest' in Croatia
Opening up the company to the world : WWW sites of the '400 biggest' in Croatia // 9. međunarodna konferencija "Informacijski i inteligentni sustavi" (IIS ’98) : zbornik radova = 9th International Conference on Information and Intelligent System (IIS ’98) : proceeding / Aurer, Boris ; Logožar, Robert (ur.).
Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu, 1998. str. 23-25 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Opening up the company to the world : WWW sites of the '400 biggest' in Croatia
Autori
Pejić-Bach, Mirjana ; Bosilj Vukšić, Vesna
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
9. međunarodna konferencija "Informacijski i inteligentni sustavi" (IIS ’98) : zbornik radova = 9th International Conference on Information and Intelligent System (IIS ’98) : proceeding
/ Aurer, Boris ; Logožar, Robert - Varaždin : Fakultet organizacije i informatike Sveučilišta u Zagrebu, 1998, 23-25
Skup
Međunarodna konferencija Informacijski i inteligentni sustavi (9 ; 1998)
Mjesto i datum
Varaždin, Hrvatska, 23.09.1998. - 25.09.1998
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Internet; World Wide Web (WWW); electronic commerce; marketing
Sažetak
The constant growth of electronic commerce indicates that the Web is going to become a major new market for the consumer world. This paper examines WWW sites of the 400 companies in Croatia with the highest revenue. Almost one-fourth of Croatian '400 biggest' have decided to reach customers trough Web sites. Corporate Web sites are compared in order to analyse their support to marketing activities and electronic commerce (online business, customer services, product overview, etc.). According to the results, main objective of large companies when establishing Web sites is communication with customers. Only 9, 4% companies have provided online business on their Web sites confirming that electronic commerce expands slowly to Croatian cyberspace despite of continuous and fast growth of WWW sites and users.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
