Naslov
Implementation of ISO 9001: 2000 system to market research agencies

Autori
Dumičić, Srđan ; Kunović, Vedran ; Dumičić, Ksenija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
Conference Proceedings, South-East European Marketing Research Conference - SEEMAR 05 / - Beograd, 2005, 50-64

Skup
South-East European Marketing Research Conference - SEEMAR 05

Mjesto i datum
Crna Gora; Beograd, Srbija, 25.05.2005. - 27.05.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
market research; standards; quality measurement; ISO

Sažetak
In this paper the state of the art of development of quality standards as well as the evaluation of quality in the field of market research is presented. The major contributions of ESOMAR and regional associations, as well as adequate ISO standards for market research are listed. Problem of quality control of market research results indicates the lack of general solution of this problem. The paper provides one solution of the problem of effective evaluation of the process of market research quality as well as the collaboration of all the participants in this process. The software ISOS, originally developed by Croatian market research agency PULS for the purpose of total quality improving, which is supporting requirements of ISO 9001:2000 standards is presented.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad daje najveći doprinos razvoju softvera za management kvalitetom u agenciji za istraživanje tržišta.

POVEZANOST RADA