Pregled bibliografske jedinice broj: 232168
Tourist product strategy of Istria as a destination
Tourist product strategy of Istria as a destination // HOTEL LINK-ČASOPIS ZA TEORIJU I PRAKSU HOTELIJERSTVA, 6 (2005), 656-663 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 232168 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Tourist product strategy of Istria as a destination
Autori
Bošković, Desimir ; Štoković, Igor ; Mendica, Albert
Izvornik
HOTEL LINK-ČASOPIS ZA TEORIJU I PRAKSU HOTELIJERSTVA (1451-5113) 6
(2005);
656-663
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
strategy of tourist product; tourist destination; Istria; Croatia; 21.centuri
(strategy of tourist product; tourist destination; Istria; Croatia; 21. century)
Sažetak
Indicating the importance of formulating and carying out a tourist product strategy for Istria as a tourist destination of Croatia, tehe Mediteranean an Europe, thze authors stress that several pre-conditions must be met if this stzrategy is to be applied on the international tourist market of the twenty-first century.Acording to the authors these preconditions refer to : the marketing strategy of Istria as a tourist destination, the determination of Istrias tourist product, target markets andmarket segments, andthe promotional strategy of Istria.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
