Naslov
Market Orientation of Enterprises in Croatia

Autori
Rajh, Edo ; Božić, Ljiljana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the International Round Table Conference: Comparative Analysis of Economic Transition - Russian Federation, Croatia and the CEE Countries / Teodorović, Ivan ; Grinberg, Ruslan ; Glinkina, Svetlana ; Lovrinčević, Željko - Zagreb : Ekonomski institut Zagreb, 2005, 175-186

Skup
International Round Table Conference: Comparative Analysis of Economic Transition - Russian Federation, Croatia and the CEE Countries

Mjesto i datum
Zagreb, Hrvatska, 21.06.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
market orientation; customer orientation; competitor orientation; interfunctional coordination

Sažetak
Paper presents the research results conducted in order to explore the market orientation of companies in Croatia. A mail survey has been conducted, including 533 enterprises with 10 and more employees. MKTOR scale is used for measuring market orientation. Differences in market orientation relative to company size (number of employees) and sector (manufacturing and services) are explored. Companies are grouped in internally homogeneous and externally heterogeneous groups applying K-means cluster analysis. Results indicate that medium and small companies are more market oriented and that more market oriented companies have higher success rate in export activities and in innovation activities.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA