Naslov
Interpreting Poll Results

Autori
Bagić, Dragan

Izvornik
A Guide to Understanding Polls [ urednik Peter Učen, Bratislava : International Republican Institute, pp. 29-33]

Vrsta, podvrsta
Ostale vrste radova, ostalo

Godina
2003

Ključne riječi
survey methodology; polls

Sažetak
The article describe main rules in process of poll's results interpretation. This is the final stage where mistakes are not rare. This is so because of two main rezones. First, users of poll results are not enough educated in research methodology. Second, they are looking poll's results through interest glasses. In process of polls interpretations three main type of errors are typical: neglect of the standard sample error, unjustified comparisons of results and uncritical attitude toward poll results.

Izvorni jezik
Engleski

Znanstvena područja
Sociologija

Napomena
Rad daje osnove interpretacije rezultata istraživanja javnog mnijenja, pogotovo u dijelu koji se odnosi na istraživanje rejtinga stranaka.

POVEZANOST RADA