Naslov
Kvaliteta tekstilnih i odjevnih proizvoda u funkciji konkurentnosti poduzeća
(QUALITY OF TEXTILE AND CLOTHING PRODUCTS FUNCTIONING AS COMPANY COMPETITIVENESS)

Autori
Ujević, Darko ; Kovačević, Stana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
Hrvatska normizacija i srodne djelatnosti / Radić, Jure - Zagreb : Topgraf - Velika Gorica, 2005, 343-349

Skup
Hrvatska normizacija i srodne djelatnosti

Mjesto i datum
NP Plitvička jezera, Hrvatska, 17.11.2005. - 19.11.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Domaća recenzija

Ključne riječi
Tekstilna poduzeća; kvaliteta tekstilnih i odjevnih proizvoda; tržište
(textile companies; quality of textile and clothing products; market)

Sažetak
Since the share of textile and clothing products from eastern countries has substantially increased on our market, our textile companies face great problems. Such products frequently meet only modest quality requirements, but their prices are low so that they are more attractive to buyers. To achieve a higher competitiveness of textile enterprises, constant quality changes and market accommodation are regarded as the target of success. Since the customers affect the market to the greatest extent, it is necessary to recognize their expectations on time. The main objective of each company is to keep the old customers and find new ones. The importance of permanent education of the personnel at institutions of higher education and at textile and clothing companies ensures competitiveness and quality on the market.

Izvorni jezik
Hrvatski, engleski

Znanstvena područja
Tekstilna tehnologija

POVEZANOST RADA