Naslov
The Meaning of Store Image and Store Atmosphere in the Store Choice Process

Autori
Renko, Sanda ; Vignali, Gianpaolo

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The Proceedings of the 2nd Circle International Conference / Kaufmann, Hans Ruediger ; Vignali, Claudio - Vaduz : Hochschule Liechtenstein, 2005, 1-18

Skup
The 2nd International Conference on Consumer Behaviour and Retailing Research

Mjesto i datum
Vaduz, Lihtenštajn, 27.05.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
store atmosphere; store image; loyalty

Sažetak
Over the last decade, retailers have been faced with many challenges. There are more sophisticated and more demanding customers. On the other hand, there is intense competition in retailing: non-store retailing formats, integrations, large store formats, etc. It requires retailers worldwide to define the manner in which they could differentiate themselves within the market and to attract the consumers better than their competitors. Although most retailers today use pricing strategies to obtain a competitive advantage, the importance of store image and store atmosphere is becoming increasingly accepted. The main objective of this paper is to investigate the influence of store image and store atmosphere on the store patronage and store loyalty in the case of a transitional country. The paper reports the findings of the study conducted on a nationwide representative sample of the Croatian population and points out the positive relation between the terms mentioned above.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA