Naslov
The Effect of Household Decision Behavior on Retailing Structure of the Transitional Country

Autori
Brčić-Stipčević, Vesna ; Renko, Sanda

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Papers of the 30th Annual Macromarketing Conference 2005 / Peterson, Mark ; Paul Hill, Ronald - St. Petersburg (FL) : The Macromarketing Society, Inc. ; The University of South Florida ; The Journal of Macromarketing, 2005, 45-58

Skup
The 30th Annual Macromarketing Conference 2005: Discourse, Diversity and Distinction: Macromarketing at 30 Years

Mjesto i datum
St. Petersburg (FL), Sjedinjene Američke Države, 28.05.2005. - 31.05.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
retailing; store choice; household; consumer behavior

Sažetak
Understanding customer needs, buying behavior and buying decisions is critical for effective retail business. However, customers are constantly changing as well as their habits (starting with demographic trends in population, age and household structures, etc.). The last 10-20 years has seen significant changes in food retailing (the introduction of new store formats with the growth of large retail formats, the large number of new products and services, new technological innovations, etc.) which were driven mainly by changing consumer characteristics This paper, using the results of the study, conducted on a representative nation wide sample of the Croatian population, examines role of marital status in the process of store choice as well as the effect of consumers behavior on the changes in the retailing structure.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA