Naslov
Opatija: speča trnuljčica
(Opatija: Sleepy Beauty)

Autori
Vehovec, Maja ; Banović, Dušan ; Garić, Nina ; Jager, Janez ; Lorencin, Dalibor ; Lončar, Sandra ; Pojatina, Kristina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Razvojnoraziskovalna dejavnost ter inovacije, konkurenčnost in družbena odgovornost podjetij / Prašnikar, Janez - Ljubljana, 2004, 407-425

Skup
6. Poslovna konferenca Portorož

Mjesto i datum
Portorož, Slovenija, 24.11.2004. - 25.11.2004

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Destinacijski management; sodelovanje; turistična organiziranost; značilnosti povpraševanja; inovacije
(Destination management; cooperation; touristic organization; demand characteristics; inovation)

Sažetak
Opatija is today facing a threat of losing its status as an “ elite” destination that it has had for a century. During the Homeland war, whole Croatian coast as well as Opatija has stayed behind because of the lost possibility to keep the pace with the forcing competition on the global market. Therefore, it is of its primary interest to determine the path in which to identify and develop its potentials. The purpose of this study is to explore whether there are possibilities of increasing economic effectiveness in bundling different characteristics of tourist offer to an existing population or selected segment of tourists. Focus of the study was on quantitative analysis that was supported with the data extracted from the interviews with hotel and LTO managers. Research identified potential segment of tourists in Opatija and tourist products that destination should develop in the future, as well as required changes in current ownership structure in tourism sector and destination management.

Izvorni jezik
Slv

Znanstvena područja
Ekonomija

POVEZANOST RADA