Naslov
Arhitecture in the Function of Marketing Positoning of the Rural Tourism Destination

Autori
Ružić, Pavlo ; Poropat, Amorino ; Simonetti, Marko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
10th International Conference "Tourism, Regional Development and Education Sustainable Development and Tourism" : proceedings / - Tabor, 2005, 92-97

Skup
International Conference"Tourism, Regional Development and Education Sustainable Development and Tourism (10 ; 2005)

Mjesto i datum
Tábor, Češka Republika, 12.05.2005. - 13.05.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
architecture; marketing; tourism offer; tourism destination; tourism market

Sažetak
In his/her travels a tourist acts as a market entity-buyer, who buys various goods and services resulting in a specific relationship among entities and constituting a specific tourism market which enables the exchange of numerous activities with services making up the largest portion, thus classifying it as services market. In order for the entrance to the market to be effective it is necessary to have an adequate marketing approach in which a large role has architecture which is engaged in the formation of offers and the arrangement of the destination as a whole. In that respect, this paper presents a methodological approach to the involvement of architecture in the formation of marketing acceptable tourism offer. This approach proves that with a help of architecture it is possible to form a tourism offer with which a tourism destination can reposition itself especially the one in rural environment.

Izvorni jezik
Engleski

Znanstvena područja
Arhitektura i urbanizam, Ekonomija

POVEZANOST RADA