Pregled bibliografske jedinice broj: 216609
Management and Application of Marketing Concepts in the Process of Tourism Globalisation
Management and Application of Marketing Concepts in the Process of Tourism Globalisation // Tourism in the Process of European Integration and Globalisation / Mončekova, Elena i dr. (ur.).
Banska Bistrica, 2004. str. 67-69 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 216609 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Management and Application of Marketing Concepts in the Process of Tourism Globalisation
Autori
Alkier Radnić, Romina ; Gračan, Daniela
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Tourism in the Process of European Integration and Globalisation
/ Mončekova, Elena i dr. - Banska Bistrica, 2004, 67-69
Skup
IX. Medzinarodna Konferencia o cestovnom ruchu
Mjesto i datum
Bratislava, Slovačka, 20.10.2004. - 22.10.2004
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Globalizacijski proces; marketing koncepcija u procesu globalizacije
(process of globalisation; marketing concept in the Management and Application of Marketing Concepts in the Process of Globalisation)
Sažetak
As the workd crosses over the ''millenium threshold'', futuristic predictions closely connected to the impacts of globalisation trends are becoming ever more popular.It is also evident that new solutions in the process of globalisation cannot be accepted without critical thinking and veryfying facts about real values. This is particulary valid for small countries as Croatia. The concept of marketing has here a crucial role.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
0116003
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
