Pregled bibliografske jedinice broj: 206538
Rising from the Ashes: Food Marketing Contributions to Sustainable Peace and Prosperity in the Recovering Economies of the former Yugoslavia
Rising from the Ashes: Food Marketing Contributions to Sustainable Peace and Prosperity in the Recovering Economies of the former Yugoslavia // Proceedings of the AMA Winter Educators' Conference / Henderson, G. ; Moore, M. (ur.).
Chicago (IL): American Marketing Assotiation, 2003. str. 262-263 (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 206538 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Rising from the Ashes: Food Marketing Contributions to Sustainable Peace and Prosperity in the Recovering Economies of the former Yugoslavia
Autori
Shultz, Clifford ; Burkink, Tim ; Manfredo, M. ; Grbac, Bruno ; Renko, Nataša ; Damjan, Janez
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
Proceedings of the AMA Winter Educators' Conference
/ Henderson, G. ; Moore, M. - Chicago (IL) : American Marketing Assotiation, 2003, 262-263
Skup
The AMA Winter Educators' Conference
Mjesto i datum
Chicago (IL), Sjedinjene Američke Države, 14.02.2003. - 17.02.2003
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Food Marketing; Recovering Economies
Sažetak
The purpose of this presentation is to share recent findings from a research stream designed to examine marketing and consumption phenomena in the recovering economies of the Balkans. More specifically, we are studying the extent to which food marketing contributes to war-recovery, mutually beneficial commercial processes and sustainable peace ; our subset of scholarly assessment is the food marketing systems of the countries and one autonomous region that comprised the former Yugoslavia. The disintegration of the former Yugoslavia left over 250, 000 people dead, and millions of uther people homeless and/or disenfranchised. Other tragic outcomes included decimation of the economic, political and social infrastructures of Croatia, Bosnia-Herzegovina, Serbia, the autonomous region of Kosovo and to lesser extents Slovenia and Macedonia, which are struggling to rise from the ashes of that destruction. The long, slow and costly process of rebuilding societies and economies in these countries/regions, the on-going tensions in parts of these states, and rising tensions in Macedonia create formidable challenges for long term, sustainable peace and prosperity. Again, our objective is to understand contributions marketing can make to the recovery and stability of the region ; we particularly emphasize contributions of food marketing. Some outcomes follow.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
