Pregled bibliografske jedinice broj: 206494
Marketing in Bosnia and Herzegovina
Marketing in Bosnia and Herzegovina // Marketing in Emerging Markets of Central and Eastern Europe / Marinov, Marin (ur.).
Basingstoke : New York (NY): Palgrave Macmillan, 2005.
CROSBI ID: 206494 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing in Bosnia and Herzegovina
Autori
Čičić, Muris ; Brkić, Nenad
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Marketing in Emerging Markets of Central and Eastern Europe
Urednik/ci
Marinov, Marin
Izdavač
Palgrave Macmillan
Grad
Basingstoke : New York (NY)
Godina
2005
Raspon stranica
ISBN
1-4039-4750-3
Ključne riječi
Marketing, Emerging Markets
Sažetak
The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU. Other countries are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Nedostaje podatak o stranicama.
