Pregled bibliografske jedinice broj: 205452
Expanding Agrokor: Ledo's acquisiton of "Baldauf" in Hungary
Expanding Agrokor: Ledo's acquisiton of "Baldauf" in Hungary // International journal of management cases, 7 (2004), 2; 61-74 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 205452 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Expanding Agrokor: Ledo's acquisiton of "Baldauf" in Hungary
Autori
Martinović, M. ; Vranešević, Tihomir
Izvornik
International journal of management cases (1741-6264) 7
(2004), 2;
61-74
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
acquisition; market expansion; neghbouring market; food sector; Croatia; Hungary
Sažetak
This case presents the development of the company Ledo operating within the leading Croatian food and trade concern of Agrokor, and the acquisition of the Hungarian ice-cram company Baldauf.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
