Pregled bibliografske jedinice broj: 205438
Acquisition in the print media sector: the case of Austrian "Styria Medien and Croatian "Večernji list"
Acquisition in the print media sector: the case of Austrian "Styria Medien and Croatian "Večernji list" // International journal of management cases, 7 (2004), 2; 15-30 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 205438 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Acquisition in the print media sector: the case of Austrian "Styria Medien and Croatian "Večernji list"
Autori
Tomasevic Lisanin, M. ; Vranesevic, T. ; Palić, M.
Izvornik
International journal of management cases (1741-6264) 7
(2004), 2;
15-30
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
aquisiton; newspaper industry; cross-cultural differences; human resources; sales and marketing strategy
Sažetak
The purpose od this case is to present enigmatic new media situation in a transitional environment and to point how transitional context make the proces of aquisition more complex due to undeveloped regulation, and a number of non-economical influences.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
