Pregled bibliografske jedinice broj: 205404
Consumer purchasing of fake products in a transitional economy
Consumer purchasing of fake products in a transitional economy // Grappling with the enduring of marketing: Marketing management association 2003 Spring Proceedings / Kunz, Michelle B. (ur.).
Chicago (IL): Marketing Management Association, 2003. str. 177-182 (poster, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 205404 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Consumer purchasing of fake products in a transitional economy
Autori
Vida, Irena ; Plassmann, Vandana ; Rojšek, Iča
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Grappling with the enduring of marketing: Marketing management association 2003 Spring Proceedings
/ Kunz, Michelle B. - Chicago (IL) : Marketing Management Association, 2003, 177-182
Skup
Grappling with the enduring of marketing
Mjesto i datum
Chicago (IL), Sjedinjene Američke Države, 12.03.2003. - 16.03.2003
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Fake Products; Counterfeiting; Transitional Economy
Sažetak
This study examines consumers' inclination to purchase counterfeits at various price levels relative to retail prices of genuine branded products, and explores the effects of various socio-economic and socio-psychological characteristics. Using path analyses to test the system of structural relationships among the variables, inconsistent pattern of results were found across three classes of fake products.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
