Pregled bibliografske jedinice broj: 205394
Market Orientation and Business Performance of Small Firms in Slovenia
Market Orientation and Business Performance of Small Firms in Slovenia // Advancing entrepreneurship and small business-the latest research, policy and best practice world-wide
Belfast: International Council for Small Business, 2003. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Market Orientation and Business Performance of Small Firms in Slovenia
Autori
Rojšek, Iča ; Konič, Martina
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Advancing entrepreneurship and small business-the latest research, policy and best practice world-wide
/ - Belfast : International Council for Small Business, 2003
Skup
Advancing enterpreneurship and small business - the latest research, policy and best practice world-wide
Mjesto i datum
Belfast, Ujedinjeno Kraljevstvo, 15.06.2003. - 18.06.2003
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Market Orientation; Business Performance; Small Business; MKTOR scale
Sažetak
Despite the fact that some 98 per cent of Slovenian firms are considered to be SMEs, hardly any research has been done on market orientation within the small business sector. Therefore the objectives of this study were: a) to examine the degree of market orientation exhibited by small firms, and b) to investigate the impact of market orientation on business performance of small firms. The conceptualization of market orientation was based on empirical works of Slater and Narver. The data for the study were collected through a telephone survey in June 2002. Subjects of this study were owners or managers of 194 firms with an employee size between 5 and 20, which were randomly selected from PIRS (Business directory of the Republic of Slovenia). Cluster analysis was applied to form groups of firms with a different degree of market orientation. The firms studied were found to be most adequately grouped into four clusters: competitor oriented ; customer oriented ; information guards ; truly market oriented. Business performance was measured by using two distinct approaches reflected in the literature– judgmental (subjective) and objective. In general, the research results did not provide support for a strong positive relationship between market orientation and performance measures used in the study.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
