Pregled bibliografske jedinice broj: 205352
Do Slovenian Service companies belong to the mainstream of relationship oriented companies?
Do Slovenian Service companies belong to the mainstream of relationship oriented companies? // Proceedings from The 18th Annual IMP Conference
Dijon: Groupe ESC ; The IMP Group, 2002. (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 205352 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Do Slovenian Service companies belong to the mainstream of relationship oriented companies?
Autori
Rojšek, Iča ; Matajič, Mateja
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
Proceedings from The 18th Annual IMP Conference
/ - Dijon : Groupe ESC ; The IMP Group, 2002
Skup
The 18th Annual IMP Conference
Mjesto i datum
Dijon, Francuska, 05.11.2002. - 07.11.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Relationship Marketing; Business-to-business Marketing
Sažetak
In this paper, the authors examine empirically if Slovenian business service companies have adopted the practice of long-term buyer-supplier relationships which has grown in popularity in many countries. A conceptual model was formed to summarize our predictions about the relationship between the variables, and a set of observable indicators for the construct was proposed. In order to test the model a sample of 103 business service companies was selected. The results of cluster analysis suggested that marketing activities of almost half of the business service companies studied were guided by the philosophy of relationship marketing, although this might not be a well-thought-out concept.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
