Pregled bibliografske jedinice broj: 205304
The Societal Conundrum of Intellectual Property Rights: A Game Theoretical Approach to the Equitable Management and Protection of IPR
The Societal Conundrum of Intellectual Property Rights: A Game Theoretical Approach to the Equitable Management and Protection of IPR // European journal of marketing, 36 (2002), 5/6; 667-668 (podatak o recenziji nije dostupan, izvorni znanstveni rad, znanstveni)
CROSBI ID: 205304 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Societal Conundrum of Intellectual Property Rights: A Game Theoretical Approach to the Equitable Management and Protection of IPR
Autori
Shultz, Clifford ; Nill, Alexander
Izvornik
European journal of marketing (0309-0566) 36
(2002), 5/6;
667-668
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, izvorni znanstveni rad, znanstveni
Ključne riječi
Societal Conundrum; Intellectual Property; Game Theoretical Approach; Equitable Management
Sažetak
Observes that variances in standards for and interpretations of intellectual property rights (IPR) around the globe remain one of the great challenges for marketers and stakeholders of the marketing paradigm. Attempts to distil the issues surrounding IPR and its protection, and to examine the phenomenon of IPR violations within a framework of social dilemmas. In so doing, describes and provides examples for some of the problems associated with IPR violations. Contends that much work is still to be done, if it is hoped to implement a global system for IPR protection that serves the best long-term interests for the largest number of society's stakeholders. Concludes with opportunities for further research.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Uključenost u ostale bibliografske baze podataka::
- Emerald Management Reviews
- Academic Research
- Current Citations Express
- Expanded Academic Index
