Pregled bibliografske jedinice broj: 204626
Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development
Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development // Journal of macromarketing, 24 (2004), 2; 168-172 (podatak o recenziji nije dostupan, izvorni znanstveni rad, znanstveni)
CROSBI ID: 204626 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development
Autori
Shultz, Clifford ; Rahtz, Don ; Speece, Mark
Izvornik
Journal of macromarketing (0276-1467) 24
(2004), 2;
168-172
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, izvorni znanstveni rad, znanstveni
Ključne riječi
Globalization; Transformation; Quality of Life; Participative Marketing; Protection of IPR
Sažetak
The authors reflect on the trends that inspired the 8th International Conference on Marketing and Development and some overarching sentiments that emerged during the conference. Trends indicate that globalization and transformation continue and are inextricably connected to marketing and development, many stakeholders in developing economies are enthused about opportunities provided by globalization and transformation. It is, however, becoming clear that quality of life only can be enhanced throughout the world during the long term if (1) more stakeholders are more fully included in the process, (2) concepts and measures of development are expanded, and (3) more cross-disciplinary, collaborative research endeavors and policies are designed and implemented.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
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