Pregled bibliografske jedinice broj: 204485
When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity
When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity // Journal of public policy & marketing, 24 (2005), 1; 17-59 doi:10.1509/jppm.24.1.38.63882 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 204485 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity
Autori
Shultz, Clifford ; Burkink, Tim ; Grbac, Bruno ; Renko, Nataša
Izvornik
Journal of public policy & marketing (0743-9156) 24
(2005), 1;
17-59
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
marketing systems ; assessment of food marketing ; implications for recovery ; sustainable peace
Sažetak
The authors examine forces, policy failures, and the ensuing war and devastation of the marketing system of the former Yugoslavia. They provide an overview of the region and discuss food marketing's contributions to recovery. The authors then describe food-marketing institutions that have emerged from destruction and suggest some successful cases and best practices that can be leveraged to sustain peace and prosperity in the war-ravaged Balkans, as well as the broader global community.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Rijeka
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
