Pregled bibliografske jedinice broj: 20278
Measuring destination attractiveness factors using a longitudinal study Destination Marketing - Scopes and limitations
Measuring destination attractiveness factors using a longitudinal study Destination Marketing - Scopes and limitations // Reports 48th Congress 1998 Marrakech (Marocco) / Keller, Peter (ur.).
Sankt Gallen: AIEST-International Association of Scientific Experts in Tourism, 1998. str. 393-496 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 20278 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Measuring destination attractiveness factors using a longitudinal study
Destination Marketing - Scopes and limitations
Autori
Weber, Sanda
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Reports 48th Congress 1998 Marrakech (Marocco)
/ Keller, Peter - Sankt Gallen : AIEST-International Association of Scientific Experts in Tourism, 1998, 393-496
Skup
Destination Marketing - Scopes and limitations
Mjesto i datum
Marrakesh, Maroko, 15.09.1998. - 19.09.1998
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
tourism; destination; tourist attractions; measurement of destination attractiveness.
Sažetak
A tourism destination is a place where tourists gather seeking tourist attractiveness. Due to an increased competitiveness among tourist destinations, the measurement of destination attractiveness is gaining importance. The paper highlights methodology problems involved in the measurement of destination attractiveness which have been noticed in a simulated longitudinal study that has been going on continuously since 1987 in Croatia. The importance of the applicability of the obtained data is also pointed out followed by guidelines for future research.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
