Naslov
Transformacije u optičkom djelovanju boja
(Transformations of the Optical Appearance of Colours)

Autori
Mahović, Sanja ; Brozović, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
AIC Colour 05: Proceedings Book / Nieves, Juan L. ; Hernandez-Andres, J. - Granada : Graficas Alhambra, S.A., 2005, 1457-1460

Skup
The 10th Congress of the International Colour Association

Mjesto i datum
Granada, Španjolska, 08.05.2005. - 13.05.2005

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Graphic design; Simultaneous and successive contrast; Colour appearance
(graphic design; simultaneous and successive contrast; colour appearance)

Sažetak
The content of the research refers to the information transfer quality in the visual communications system. In this study characteristic combinations of contrast colour have been observed in dependence on different backgrounds, as well as the differences of the visual perception of colours depending on the viewing distance from the visual form. The results have shown that the legibility of the visual form can be enhanced by influencing the simultaneous colour contrast. The solution is to choose the neutral background as the information carrier and to specify the gap between the colours of the visual form. This study has contributed to the legibility of the visual form. Correct choice of colours in the visual communication systems enables us to achieve undisturbed and noiseless transfer of information between the carrier and the receiver, which is a particular field of graphic design represented by the poster design.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija, Psihologija

POVEZANOST RADA