Naslov
Marketing Thought in A Transitional Economy: Croatia, 1945-2005

Autori
Meler, Marcel ; Ružić, Drago

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, cjeloviti rad (in extenso), pregledni

Izvornik
The Future of Marketing's Past, Proceedings of the 12th Conference on Historical Analysis & Research in Marketing (CHARM) / Nailson, Leighann C. - Lomg Beach (CA) : Association for Historical Research in Marketing and California State University Long Beach, 2005, 219-228

Skup
12th Conference on Historical Analysis & Research in Marketing (CHARM)

Mjesto i datum
Long Beach (CA), Sjedinjene Američke Države, 28.04.2005. - 01.05.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatia; marketing; marketing history; marketing development;

Sažetak
The Republic of Croatia is a small Southeastern European country with a relatively rich economic-thought history, confronted with diverse temptations manifested thru different socioeconomic systems and various events connected herewith that have influenced its socioeconomic development especially since the mid-20th c., from a centralist Soviet-like plan model, a unique socialist self-governmental one, various reforms that have allowed for market freedom to a larger or a smaller extent, a severe superimposed war, social property privatization up to these days, wherein it struggles for its place in the EU. Marketing in the Republic of Croatia has also experienced various temptations, and finally all preconditions are existent for its integer implementation in all economic and social life spheres.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA