Naslov
Marketing Decisions : Transitional Economies Perspective

Autori
Grbac, Bruno ; Lončarić, Dina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 16th Annual Meeting of the Association for Global Business and the International Academy of Linguistics, Behavioral and Social Sciences ; paper 14 / Byles, Charles M. - Cancun : Association for Global Business and the International Academy of Linguistics, Behavioral and Social Sciences, 2004, 1-10

Skup
Annual Meeting of the Association for Global Business and the International Academy of Linguistics, Behavioral and Social Sciences (16 ; 2004)

Mjesto i datum
Cancún, Meksiko, 18.11.2004. - 21.11.2004

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing decisions; transitional economies

Sažetak
The authors of this paper discuss the prerequisites of a successful economy transformation in the transition countries. The paper is based on the assumption that a successful transformation of economy can be achieved by a faster and more efficient privatization of state-owned firms, by establishing sector of SMEs and by development of entrepreneurial spirit connected to inventiveness and creativity. In addition to privatization and entrepreneurship, the authors believe that changes should take place on the level of firms as well. Regarding that, the results of a longitudinal field research (1997-2002) on the example of Croatian economy were analyzed. It was found that an appropriate information basis is necessary for innovation and development of economic subjects.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA