Naslov
Developing a knowledge-based tourism marketing information system

Autori
Pilepić, Ljubica ; Alkier Radnić, Romina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Tourism and transition : proceedings of the International Conference on Tourism and Transition / Perić, Jože - Dubrovnik : Faculty of Tourism and Foreign Trade, 2000, 156-171

ISBN
953-96606-0-2

Skup
International Conference on Tourism and Transition

Mjesto i datum
Dubrovnik, Hrvatska, 22.11.2000. - 24.11.2000

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing information system; tourism management information system; competitive advantage; knowledge-based systems; knowledge creation

Sažetak
The tourism sector has experienced rapid technological development. In this new tourism environment innovation and knowledge creation are important for establishing a competitive advantage. This advantage can be accomplished by integrating marketing information systems and organizational knowledge creation methodologies. Marketing information system (MIS) are generally described as sets of data that are analyzed through statistical programs and models. It is a unified scheme that brings together all off the components being used (raw data, information, reports, and models) in order to meet specific marketing objectives. An important problem with the current concept of the MIS is that it lacks the means for knowledge building ; that is, the process facilitating the transformation of information to knowledge is not included. Effective knowledge is created only through the sharing and interaction of public and private organizations.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA