Naslov
Problems of Nonprofit Implementation in the Republic of Croatia

Autori
Meler, Marcel

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of International Conference on Marketing Paradigms for Emerging Economies / Koshy, A. ; Sinha, P. K. ; Kureshi, S. ; Sood, V. - Ahmedabad : Indian Institute of Management, 2005, 99-102

Skup
International Conference on Marketing Paradigms for Emerging Economies

Mjesto i datum
Ahmedabad, Indija, 12.01.2005. - 13.01.2005

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatia; marketing; marketing implementation; nonprofit marketing

Sažetak
The level of nonprofit marketing implementation in Croatian societal tissue is indeed minimal, the basic reasons being primarily the nonprofit subjects', i.e., nonprofit organizations, and thus nonprofit activities', categorial undefinedness, followed by an insufficient marketing implementation in economic subjects as well, consequently with an almost complete ignorance of possible nonprofit marketing implementation modalities in nonprofit organizations. As a recent research in the subject problematic is nonexistent, the paper analyzed the existent situation using the descriptive method, while the inductive method aimed to demonstrate the trends of nonprofit marketing implementation in the Republic of Croatia. An important supposition for an overall nonprofit marketing implementation in the Republic of Croatia is a principal solution to the economic problems to a maximal part and the existence of more significant marketing implementation experiences, naturally implying the general positive ones as well. Evidently, none of these suppositions has been realized in Croatia. In certain aspect, nonprofit marketing represents marketing socialization as a business conception as well as certain life and behavioral philosophy. Nonprofit marketing thus represents an operationalization and instrumentalization of an indubitably necessary interaction on marketing - society relation, which is evidently still very significantly lacking in Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA